All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.

We are living in times of great uncertainty. Likely no more so than in previous times but the sense of ambiguity may be more pervasive in light of the financial crash from which we have yet to recover. That means leaders need to step up their game. They need to more specifically in providing direction and in delivering inspiration.

Results come from purpose because it is the outcome of what you striving to do. For example, if you run a cardiac care center your goal is best in class cardiac career. Your purpose is to help people leave more healthy lives. Communicating that outcome to all stakeholders physicians, nurses, support staff, etc. a clear goal.

Leaders are creatures of their environment, but unlike most creatures, they are also movers of it. As movers of and within the organization, they push it forward, at the same time shaping it as much as it shapes them.

I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

Three things a leader or manager should be thinking: What's happening? What's not happening? and What can I do to influence the outcome?

All leaders must be good communicators. But let's be clear, communications is not the same as oratory. Let me give you an example. General George C. Marshall was an exemplary public servant and military officer. He helped mobilize our nation for the Second World War and helped lay the foundation for peace as Secretary of State. He communicated through words, but more loudly through his actions.