Because, as we all know, itโs easier to do trivial things that are urgent than it is to do important things that are not urgent, like thinking. And itโs also easier to do little things we know we can do than to start on big things that weโre not so sure about.
John CleeseThis is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
John Cleese