British press think entirely in clichés, and when they do come across creative work, they think that it must be based on something, because they don't realize that you can create things that aren't based on things.
John CleeseAs Daniel Levitin writes, our brain is a "giant pattern detector." If we read something that coincides with what we already believe we're more likely to give it credence, while the opposite is not true.
John Cleese