Nobody can know what's in my heart. Nobody can know what I'm thinking. I know what I've got to do.

Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them.

I know there's a lot of guys who would love to see me fail. Well, good. Let 'em. I'm glad.

I will just put four or five extra packs of cigarettes in my bag and I will be fine.

[The greatest barriers to forming alliances] are not figuring out what would make others want to join with you. Assuming that what excites you excites others. Spend more time assuming people have good reasons for what they do or say and then figure out those good reasons.

I wasn't this nervous playing golf when I was drinking. It's the first tournament I've won on the PGA Tour in a sober manner, so it's a great feeling knowing I can do it sober. I don't think two years ago I could have pulled this off.

How you frame an issue shapes how it is viewed by others. Great advocates frame their ideas as problems that need solutions.