I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters.

Simply making decisions, one after another, can be a form of art.

Strapping a computer display to your face is not the answer.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.