The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.
John GruberHere's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
John GruberAlmost nothing worthwhile is easy, and it's hard to just jump in and be good at something difficult right off the bat... The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.
John GruberYou have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.
John Gruber