People are willing to trade money for something that they can touch, not ones and zereos.

Simply making decisions, one after another, can be a form of art.

The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

I've been saying for years that page view-based advertising is a corrupting force.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.