Strapping a computer display to your face is not the answer.

The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services.

Strapping a computer display to your face is not the answer.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.