Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

People are willing to trade money for something that they can touch, not ones and zereos.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

I've been saying for years that page view-based advertising is a corrupting force.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.