Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

I've been saying for years that page view-based advertising is a corrupting force.

I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.

Strapping a computer display to your face is not the answer.

People are willing to trade money for something that they can touch, not ones and zereos.

Strong ideas, loosely held. That's the path to success.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.