You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters.

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

Strapping a computer display to your face is not the answer.

I've been saying for years that page view-based advertising is a corrupting force.