Design provides solutions, art asks questions.
Communication in every which way is everything for the leader.
Artists change how we see the world - and that can have value in the way people do business.
Knowledge makes everything simpler.
Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.
Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.