Technological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.
John MaedaMy role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.
John MaedaIf there were a prerequisite for the future successful digital creative, it would be the passion for discovery.
John MaedaNo place in the US better exemplifies the ethos to engineer new digital technologies than Silicon Valley
John MaedaTeaching is the rare profession where the customer isn't always right and needs to be told so appropriately.
John Maeda