Technological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.

The simplest way to achieve simplicity is through thoughtful reduction.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

In the '70s and '80s there was an attempt in K-12 to teach science through art or art through science. The challenge today is how do you build the ethos of art and design into the academy of science.

Artists change how we see the world - and that can have value in the way people do business.

Communication in every which way is everything for the leader.

The difference between closing or opening your eyes is the choice between the imagined vs real. Blinking is only human.