Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

I don't like creating software anymore. It's too exact. It's like karate; there's no room for error.

There is a construct in computer programming called 'the infinite loop' which enables a computer to do what no other physical machine can do - to operate in perpetuity without tiring. In the same way it doesn't know exhaustion, it doesn't know when it's wrong and it can keep doing the wrong thing over and over without tiring.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

Simplicity and complexity need each other.