Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

Communication in every which way is everything for the leader.

Simplicity is about subtracting the obvious and adding the meaningful.

Organization makes a system of many appear fewer.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

Creativity's about ownership.

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.