Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

No place in the US better exemplifies the ethos to engineer new digital technologies than Silicon Valley

Good problem-seekers are in higher demand than good problem-solvers.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

Think of the computer as a spiritual space for thinking.

I don't like creating software anymore. It's too exact. It's like karate; there's no room for error.

Our economy is built upon convergent thinkers, people that execute things, get them done. But artists and designers are divergent thinkers: they expand the horizon of possibilities.