Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.

Things that I can do myself, I either do by myself, or teach a willing undergraduate who doesn't know how to do those things by doing it for me. Things that I can't do myself, my graduate students should be doing.

I have a confession: I'm not a man of simplicity. I spent my entire early career making complex stuff. Lots of complex stuff.

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

Our economy is built upon convergent thinkers, people that execute things, get them done. But artists and designers are divergent thinkers: they expand the horizon of possibilities.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.