Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

How do we slow down what matters the most and speed up what benefits change and progress? We don't want to impede progress, but we are seeking reconnection to ourselves, to each other, and with the world.

Organization makes a system of many appear fewer.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

Think of the computer as a spiritual space for thinking.