Amidst all the attention given to the sciences as to how they can lead to the cure of all diseases and daily problems of mankind, I believe that the biggest breakthrough will be the realization that the arts, which are considered "useless," will be recognized as the whole reason why we ever try to live longer or live more prosperously. The arts are the science of enjoying life.

I don't really love computers.

I have a confession: I'm not a man of simplicity. I spent my entire early career making complex stuff. Lots of complex stuff.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

Think of the computer as a spiritual space for thinking.

When you're younger, think less and do more; when you're older, do less and think more.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.