Communication in every which way is everything for the leader.

The difference between closing or opening your eyes is the choice between the imagined vs real. Blinking is only human.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.

Design provides solutions, art asks questions.

I have a confession: I'm not a man of simplicity. I spent my entire early career making complex stuff. Lots of complex stuff.

Think of the computer as a spiritual space for thinking.

Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.