With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.

Simplicity is about subtracting the obvious and adding the meaningful.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

Things that I can do myself, I either do by myself, or teach a willing undergraduate who doesn't know how to do those things by doing it for me. Things that I can't do myself, my graduate students should be doing.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

Good problem-seekers are in higher demand than good problem-solvers.

With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.