Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
John MaedaGrowing up, I found I was good at two things: Art and Math. To hear my parents say it, though, it was only, 'John is good at Math.
John MaedaTechnological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.
John Maeda