Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaTo put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing attention-rich inputs simultaneously.
John MedinaPublic speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.
John MedinaThe brain remembers the emotional component of an experience better than any other aspect.
John Medina