Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaIf you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
John MedinaThe ability to double our biomass - not by waiting several million years and growing to be the size of an elephant - but waiting a few hundred thousand years for neurons to sprout into our brains - ones capable of having us create emotional relationships with other members of our species. We thereby double our biomass not by getting bigger, but by creating an ally.
John MedinaWhat you do and learn in life physically changes what your brain looks likeโit literally rewires it.
John Medina