Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.

If you are curious, you won't be satisfied with the "tyranny of custom." People stuck in that rut might say "why?" and the first thing an exploratory person would say is "why not?"

Even though we don't know squat about how the brain works, the little we do know suggests that if you wanted to design a learning environment that was directly opposed to what the brain was naturally good at doing, you would design the education system we currently have, not only in America, but all over the world!

Most brain scientists have not taught 4th grade, and don't know very much about the classroom, even though they might study learning in some detail. Most education professionals, who often know a tremendous amount about the classroom, don't know much about the brain. That is one of the reasons why I am so skeptical about applying brain findings to the classroom.

Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.

Women tend to recall the details of an emotionally competent stimulus, using more of their left hemisphere to do the processing. Men tend to recall the gist aspects of an emotionally competent stimulus, using more of their right hemisphere to do the processing.

Don't start with the details. Start with the key ideas, and in a hierarchical fashion, form the details around these larger notions.