Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaThe distance between a gene and a behavior is of greatest interest to me. The relative contributions of nature and nurture, of nucleotide and nuclear family, are perpetually fascinating to me.
John MedinaThere are nature and nurture components to virtually every behavior a human experiences. The research effort lies only in finding the relevant percentages, not on some absolute value. That's one of the reasons behavioral scientists have to be really good statisticians.
John MedinaPublic speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.
John MedinaThere are estimates that we daily walked for 10 - 20 kilometers for hundreds of thousands of years. The world's best problem solving machinery grew up under conditions of consistent, strenuous physical activity. It makes sense that when we don't recreate the environments in which the organ was forged, we get a loss of function. And that when we do restore those environments, we get that function back. The effects of aerobic exercise on executive function skills is a powerful empirical example of this idea.
John Medina