The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

There are too many games being developed by people that have no business creating games.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.