The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I think DOOM had just the right mix of elements that keep people coming back to it: great monsters, excellent weapons with great balance, a spooky environment and extreme speed.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I live way out in the country, in truck-country.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

There are too many games being developed by people that have no business creating games.