The analogy I use is that 'World of Warcraft' is like going to the mall: you see a ton of people there, but you don't really want to interact with them; you just want to know you're part of the human race. And if you get in trouble, you'll know someone else is there.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

Daikatana will be the greatest game of all time.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.