You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

I still like to play games that have a beginning, an end and a story.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

It is very important to lead the field and innovate in game design.