You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

We are at the point where game designers have become celebrities due to the size of the market they serve.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

What I didn't foresee in 2005 was the rise of the post-PC, which are all these tablets now. These are the things that actually will probably be the end of the consoles.

The game-playing market today is pretty sizable.

You want stealth? Be a rogue in 'World of Warcraft'.

I'm a hardcore gamer and would never let you down by designing a crappy title.