You want stealth? Be a rogue in 'World of Warcraft'.

The game-playing market today is pretty sizable.

There are too many games being developed by people that have no business creating games.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

It is very important to lead the field and innovate in game design.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

We are at the point where game designers have become celebrities due to the size of the market they serve.