What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

No great marketing decisions have ever been made on qualitative data

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

People who take risks are the people you'll lose against.