The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Great marketing cannot sell a pedestrian product very well.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Implementers aren't considered bozos anymore

People who take risks are the people you'll lose against.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.