People are going to be most creative and productive when they're doing something they're really interested in.

If you repeat something long enough people believe it's what happened.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

I remember going into Steve's [Jobs] house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.