Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
John SculleyApple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.
John SculleyI wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
John Sculley