You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

Great marketing cannot sell a pedestrian product very well.

In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.

No great marketing decisions have ever been made on qualitative data

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.