Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

There are just moments when all the stars are aligned for breakthrough products.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.