Apple is so focused on its vision that it does things in a very careful, deliberate way.
John SculleyI wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
John SculleyPeople are going to be most creative and productive when they're doing something they're really interested in.
John SculleyI feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didnโt go to Steve Jobs and say, โSteve, letโs figure out how you can come back and lead your company.โ I didnโt do that, it was a terrible mistake on my part. I canโt figure out why I didnโt have the wisdom to do that. But I didnโt. And as life has it, shortly after that, I was fired.
John Sculley