Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

There are just moments when all the stars are aligned for breakthrough products.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

Great marketing cannot sell a pedestrian product very well.

Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.

Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that other people couldn't see. I've learned over the years in the Apple that there are some really talented people who can take the same evidence, the same facts, and look at them and see them in a way that interprets those facts entirely different than most people do.

Marketing is really theater. It's like staging a performance.