Marketing is really theater. It's like staging a performance.

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

If you repeat something long enough people believe it's what happened.

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.