Marketing is really theater. It's like staging a performance.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.