It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.
John Seely BrownThe harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them.
John Seely BrownThe need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen.
John Seely BrownIf you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.
John Seely BrownIt's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.
John Seely Brown