Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

People who cannot find time for recreation are obliged sooner or later to find time for illness.

If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

When a customer enters my store, forget me. He is king.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

No mistake or failure is as bad as to stop and not try again.