A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

One may walk over the highest mountain one step at a time.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

When a customer enters my store, forget me. He is king.