When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

The Giants have won. They have won the World Series for the third time in five years. And Madison Bumgarner has firmly etched his name on the all-time World Series record books as one of the greatest World Series pitchers the game has ever seen.

Sometimes the best kaizen is no kaizen at all.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Things happen in baseball, even if, in theory, it's something you don't do. Stats are a tool, but it doesn't mean that's how a game is being played at that moment. There's more than one way to win a game, or have a winning team.

I learned the game on the radio. Russ Hodges and Lon Simmons were the Giants broadcasters when I was growing up in the Bay area, and they taught me about the game. They taught me about the subtleties of the game, but they also gave me the game and let me enjoy it. That's the main thing, whether it's TV or radio. You have to give the fans the game, and if it's a Giants broadcast, the vast majority are Giants fans. In terms of story lines, most would be about the Giants.

We wrote our first blog post before we wrote our first line of code.