Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

Business is about profit, yes, and it is about more than profit. At its best, it is about expanding the possibilities of humanity.

The Giants have won. They have won the World Series for the third time in five years. And Madison Bumgarner has firmly etched his name on the all-time World Series record books as one of the greatest World Series pitchers the game has ever seen.

The frequency of leadership going to the gemba is inversely proportional to the number of walls separating them from the gemba.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Things happen in baseball, even if, in theory, it's something you don't do. Stats are a tool, but it doesn't mean that's how a game is being played at that moment. There's more than one way to win a game, or have a winning team.