You know more than you know.

Design is the conscious imposition of meaningful order.

And so we keep on thinking, because the next thought might be the answer.

The great ages did not perhaps produce much more talent than ours,' [T.S.] Eliot wrote. 'But less talent was wasted.

Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.

Creativity is a spark. It can be excruciating when we're rubbing two rocks together and getting nothing. And it can be intensely satisfying when the flame catches and a new idea sweeps around the world.

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.