Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

Children can't help but create: they need to put their mind on the page, they want to paint, to sculpt, to write short stories.

In fact, the only way to remain creative over time--to not be undone by our expertise--is to experiment with ignorance, to stare at things we don't fully understand.

I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.

The imagination is unleashed by constraints. You break out of the box by stepping into shackles.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

The best way to solve a problem? Try explaining it to somebody outside your field.