It's a hard thing to describe. It's just this sense that you got something to say.

You know more than you know.

The imagination is unleashed by constraints. You break out of the box by stepping into shackles.

The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

A lie told well is just as good as the truth.

[It's] troubling because it reminds us how difficult it is to prove anything. We like to pretend that our experiments define the truth for us. But that's often not the case. Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true. When the experiments are done, we still have to choose what to believe.

And so we keep on thinking, because the next thought might be the answer.