As a writer of criticism, the consumer thing is the least interesting thing, but as a critic, the single worst thing you can do is send a reader to waste time and money on something - even if it's something you personally love. You have to indicate the reasons why you love it and they'll hate it.
Jonathan GoldEverybody talks about the internet being the ultimate repository of cooking knowledge. But it's not. It sucks.
Jonathan GoldI don't go to McDonalds, but when I was working for Gourmet magazine in New York City, my daughter liked to go there. I was completely paranoid that someone would recognize me there and say, 'Gourmet critic spotted at McDonalds! Buying a Happy Meal!'
Jonathan Gold