There's no learning without trying lots of ideas and failing lots of times.

One thing most people don't know is that Steve Jobs is an exceptional designer.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Very often design is the most immediate way of defining what products become in people's minds.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

We try to solve very complicated problems without letting people know how complicated the problem was.

Apple stood for something and had a reason for being that wasn't just about making money.