There's no learning without trying lots of ideas and failing lots of times.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

A beautiful product that doesn't work very well is ugly.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

We're very genuinely designing the best products that we can for people.