We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

There's no learning without trying lots of ideas and failing lots of times.

The goal of Apple is not to make money but to make really nice products, really great products.

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

The nature of having ideas and creativity is incredibly inspiring.

There are 9 rejected ideas for every idea that works.