We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

It's very easy to make something that is new. So we are trying to make things that are better.

A small change at the beginning of the design process defines an entirely different product at the end.

If you are truly innovating, you don't have a prototype you can refer to.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?