Very often design is the most immediate way of defining what products become in people's minds.

Its difficult to do something radically new, unless you are at the heart of a company.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

Very often design is the most immediate way of defining what products become in people's minds.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.