Very often design is the most immediate way of defining what products become in people's minds.

We try to solve very complicated problems without letting people know how complicated the problem was.

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

The nature of having ideas and creativity is incredibly inspiring.

There are 9 rejected ideas for every idea that works.

There's no other product that changes function like the computer.

Titles or organizational structures, that’s not the lens through which we see our peers.