That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

A beautiful product that doesn't work very well is ugly.

The nature of having ideas and creativity is incredibly inspiring.