That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

The memory of how we work will endure beyond the products of our work.

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.

Titles or organizational structures, that’s not the lens through which we see our peers.

One thing most people don't know is that Steve Jobs is an exceptional designer.

A beautiful product that doesn't work very well is ugly.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.