That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Goal we've always had for design at Apple is to create solutions that are inevitable.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

The most important thing is that you actually care, that you do something to the very best of your ability