To design something really new and innovative you have to reject reason.

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

The nature of having ideas and creativity is incredibly inspiring.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

It's very easy to be different, but very difficult to be better.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.