I think itโs a wonderful view that care was important โ but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products youโre going to make.
Jonathan IveI get an incredible thrill and satisfaction from seeing somebody with Appleโs tell-tale white earbuds. But Iโm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive