The quest for simplicity has to pervade every part of the process. It really is fundamental.
The computer industry is creatively bankrupt.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
A lot of what we are doing is getting design out of the way.
As a kid, I remember taking apart whatever I could get my hands on.