I think subconsciously people are remarkably discerning. I think that they can sense care.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

It's very easy to make something that is new. So we are trying to make things that are better.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.