Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
We're very genuinely designing the best products that we can for people.
The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
People's interest is in the product, not in its authorship.
What we don't include is as important as what we do include.
A beautiful product that doesn't work very well is ugly.