We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
What we don't include is as important as what we do include.
I discovered at an early age that all I've ever wanted to do is design.
When something exceeds your ability to understand how it works, it sort of becomes magical.
It's very easy to make something that is new. So we are trying to make things that are better.