Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

We're very genuinely designing the best products that we can for people.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

Simplicity is really hard.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

People's interest is in the product, not in its authorship.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.