Simplicity is not the absence of clutter.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

There's no learning without trying lots of ideas and failing lots of times.

People's interest is in the product, not in its authorship.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.